Journal

Summer Mark Summer Mark

Strategic Success: Building a Marketing Plan That Actually Works

Learn how to build an effective marketing plan with actionable steps and discover how A Splash of Summer helps you execute it with precision.

Every successful marketing effort starts with a plan—a roadmap that outlines your goals, audience, and tactics. Without one, even the most creative campaigns can lose direction. A strong marketing plan gives structure, consistency, and measurable results.

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Summer Mark Summer Mark

Digital Success 101: A Kiwi Business Guide to Online Marketing

Discover the essentials of digital marketing for small New Zealand businesses, and how A Splash of Summer helps you reach local audiences with effective strategies.

Digital marketing is no longer optional—it’s essential for every Kiwi business looking to grow. Whether you’re running a café in Auckland or a boutique in Queenstown, understanding the basics of digital marketing helps you connect with customers and compete effectively in today’s online-first world.

At A Splash of Summer, we specialise in helping small New Zealand businesses thrive through tailored marketing solutions that make an impact.

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Summer Mark Summer Mark

Beyond the Logo: How Design Shapes Every Touchpoint of Your Brand

Explore how professional graphic design—from logos to packaging—creates brand recognition, customer loyalty, and business growth.

Great brands aren’t just recognised—they’re remembered. Graphic design is the thread that ties every customer touchpoint together. From the first glance at your logo to the moment a product is unboxed, every visual element contributes to the overall experience.

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Summer Mark Summer Mark

Visual Power: Boost Your Marketing Impact with Great Design

Learn how graphic design strengthens marketing effectiveness and discover how A Splash of Summer helps Kiwi businesses communicate their message with stunning visuals.

Every marketing campaign, from social media to print, relies on design to capture attention and communicate effectively. Good graphic design transforms marketing materials from basic information into compelling visual stories.

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Summer Mark Summer Mark

Making Connections Count: How Custom Business Cards Set You Apart

Discover how customised business cards elevate your brand presence and how A Splash of Summer helps you design cards that make a statement.

In the digital age, you might think business cards are outdated—but they remain one of the most powerful tools for making personal connections. A well-designed business card not only provides your contact information but also leaves a lasting impression of your professionalism and style.

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Summer Mark Summer Mark

Design Disasters to Dodge: Common Graphic Design Mistakes and How to Fix Them

Avoid common design pitfalls and learn how A Splash of Summer helps businesses create professional, consistent, and effective visual identities.

Even the best ideas can fall flat if the design isn’t executed well. Graphic design is about balance—between creativity and clarity, aesthetics and usability. Unfortunately, many businesses make the same avoidable mistakes that dilute their brand and confuse their audience.

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Summer Mark Summer Mark

Design That Defines You: How Graphic Design Builds a Strong Brand Identity

Explore how graphic design shapes your brand identity, enhances recognition, and how A Splash of Summer helps Kiwi businesses craft powerful, lasting impressions.

Your brand identity is more than just a logo—it's the visual story that communicates who you are, what you stand for, and why customers should choose you. Graphic design is the cornerstone of that identity. From colour palettes and typography to layout and imagery, every design choice sends a message about your brand. At A Splash of Summer, we believe in creating designs that not only look beautiful but also tell your story authentically.

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Summer Mark Summer Mark

What Makes a Website Stand Out in a Crowded Digital World?

In today’s digital age, a mobile-friendly website is essential for businesses in New Zealand. With the majority of web traffic coming from mobile devices, your website must offer a seamless experience on screens of all sizes. At A Splash of Summer, we design responsive websites that ensure you never miss out on potential customers.

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Summer Mark Summer Mark

The Importance of Mobile-Friendly Websites for NZ Businesses

In today’s digital age, a mobile-friendly website is essential for businesses in New Zealand. With the majority of web traffic coming from mobile devices, your website must offer a seamless experience on screens of all sizes. At A Splash of Summer, we design responsive websites that ensure you never miss out on potential customers.

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Getting a New Website? SEO Starts Now

Choosing the perfect website design for your New Zealand business can feel like a daunting task. With so many options and trends to consider, it's essential to find a design that not only looks great but also works effectively to represent your brand and attract customers. At A Splash of Summer, we specialise in creating websites that not only look stunning but also deliver measurable results. Here's a guide to help you make the best decision.

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Summer Mark Summer Mark

Website Design Trends Every Kiwi Business Should Know

In 2025, website design is evolving rapidly, and Kiwi businesses need to stay ahead to remain competitive. From minimalist designs to AI integration, the latest trends can make a significant difference in how customers perceive your brand. At A Splash of Summer, we’re here to help New Zealand businesses harness these trends to create impactful online presences.

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Summer Mark Summer Mark

5 Must-Have Features for Small Business Websites in 2025

Creating a standout website is essential for small businesses in 2025. With growing competition and ever-evolving digital trends, it’s more important than ever to ensure your website is both functional and appealing. At A Splash of Summer, we design websites that capture attention and deliver results. Here are five must-have features your website needs to succeed this year.

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Summer Mark Summer Mark

How to Choose the Perfect Website Design for Your New Zealand Business

Choosing the perfect website design for your New Zealand business can feel like a daunting task. With so many options and trends to consider, it's essential to find a design that not only looks great but also works effectively to represent your brand and attract customers. At A Splash of Summer, we specialise in creating websites that not only look stunning but also deliver measurable results. Here's a guide to help you make the best decision.

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Summer Mark Summer Mark

Why You Should Outsource Your Routine Design Tasks

Managing a business involves juggling numerous responsibilities, and design tasks can often add to the load. Outsourcing your routine design work can be a strategic move that streamlines operations and frees up your time for more critical activities. By entrusting these tasks to experts, you can enhance efficiency, reduce stress, and ensure consistency, all while focusing on driving growth and innovation for your business. Discover how this approach can transform your workflow and contribute to your overall success.

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  • A collection of skincare or cosmetic products with black and gold packaging, placed alongside large seashells and product boxes on a peach-colored background showcasing Branding

    Branding Packages

    A strong brand always starts with a solid foundation. Our packages provide you with a visual brand identity deeply rooted in your brand strategy, reflecting your business's distinctive values and personality. You'll gain a consistent brand appearance that resonates across all materials and media.

  • A woman presenting a brainstorm with sticky notes on a whiteboard in a meeting with five colleagues.

    Marketing Services

    From social media marketing to websites, we specialise in developing creative marketing strategies and campaigns that speak directly to your target audience. Engaging with them can lead to increased sales and heightened brand awareness for your business.

  • Open laptop displaying a webpage with the text 'I design and develop experiences that make people's lives simple' on a wooden table.

    Website Design

    Our specialisation in creative marketing strategies extends to web design. We'll help you create a website that not only looks great but also effectively communicates with your desired audience. The result? Increased sales and enhanced brand visibility for your business.