Beyond the Logo: How Design Shapes Every Touchpoint of Your Brand

The Role of Design in Brand Perception

Your logo sets the tone, but packaging, social media, and advertisements reinforce your story. Consistent design establishes reliability and creates emotional connections with your customers.

The Psychology of Great Packaging

Packaging is the silent salesperson of your brand. It tells a story before the customer even opens the box. Colour, typography, and materials all influence perception. For example, eco-friendly brands often use earthy tones and recyclable materials to communicate sustainability.

Real-World Examples

• Lewis Road Creamery uses classic, clean packaging that feels nostalgic yet premium.

• L&P combines bold typography and humour to create a distinctly Kiwi identity.

How Typography and Imagery Shape Identity

Typography conveys tone—serif fonts exude tradition, while sans-serif fonts feel modern and approachable. Imagery, meanwhile, sets emotional context. High-quality visuals reflect quality products.

How A Splash of Summer Helps

We create design systems that ensure every piece of visual communication—from your logo to your packaging—tells the same cohesive story. Our designs don’t just attract eyes; they build loyalty and trust.